Andersen Sales Bolstered By Surging Veterinary Market
By Karen E. Butler, Marketing & Communications
In mid-January, more than 27,000 people—8,700 first-time attendees—from 82 countries converged on Orlando, Florida, for the North American Veterinary Community’s (NAVC) 41st annual Veterinary Meeting and Expo (VMX).
Andersen Sterilizers account managers, Steve Brown, Norman Lyons, Alex Rios and Rita Silver, attended the five-day conference in which veterinary professionals were introduced to the latest animal medicine and care. The veterinary industry continues to surge and today is made up of over 321,000 companies employing almost 441,000 workers.
“VMX was huge,” said Norman Lyons, Gulf Coast Account Manager and Andersen lead at the show. “It was great to see familiar faces of some of our favorite customers, as well as getting to meet new ones. I always look forward to growing new relationships and continuing others.”
Andersen account managers spoke with hundreds of veterinary professionals. A few current clients stopping by Booth 1813 took a moment to extol the virtues of their Andersen sterilizers.
“I like our gas sterilizer because it’s easy to use,” shared Shasta Slaughter, a nurse technician at the Animal Care Clinic of Chillicothe, Ohio. “I can just set it, make sure it’s running and then forget it.”
Liz Brown, Dogwood Vet Specialty, in Marietta, Georgia, shared how her practice uses its Andersen sterilizer to reduce, reuse and recycle.
“We are big on cutting waste,” she shared. “We try to reuse our medical material—anything that could melt or otherwise be compromised in an autoclave.
The veterinary industry generates about $57 billion annually and indicators show this astonishing number is only expected to escalate. In fact, experts say they believe the rate of growth in the veterinary industry will increase faster than the growth of the overall economy.
“Leads were plentiful,” said Alex Rios, West Coast Account Manager. “We spoke to multiple veterinarians and practice managers who were in the process of constructing new clinics. We left VMX with about 17 good leads.”
The 2025 VMX will be held at the Orange County Convention Center in Orlando, Florida, from January 25 through January 29. Until then, several other shows are on the docket for 2024. Members of the sales team head to Las Vegas, Nevada, next month for the 96th WVC Annual Conference.
how and why her practice includes an Andersen sterilizer as part of their sterility assurance strategy.